We believe your jewelry purchase should be one of joy. You should feel confident you're getting what you pay for
We believe that grading authorities should stand behind their work. That all diamonds can be, and should be, graded accurately and consistently
The 4Cs are the foundation of assessing diamond quality. Learn what they mean so you can find the perfect diamond.
Learn MoreBefore investing in a diamond, know who's rating the quality. Each grade difference means big money. Be sure your diamond is accurately graded.
Learn MoreBigger or higher quality? See how each diamond grading factor affects price so you can make the right decision within your budget.
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