Welcome to GCAL’s fourth installment of links to articles, webinars and podcasts aimed at helping us all cope with the pandemic crisis, and providing important insights to help keep us productive now, and perhaps most important, making sure we can maximize productivity when we return.
Some of you have reopened your business, some are planning the process as you read this, and some, like those of us in New York City, anxiously await the thumbs up from our governors. All of us at GCAL are looking forward to helping our retail, manufacturing and wholesale partners get back to work.
We’re excited to announce our new products and services, and we suspect our philosophy that accuracy matters is more important now than ever before. We believe the ultimate consumer will expect and appreciate the consistency, reliability, and ethics that GCAL brings to its work. And we are ready when you are to train your sales teams to close more sales with that philosophy as the foundational principle.
With continuing heartfelt sympathy to any of you who have lost a loved one… with hope for a speedy recovery to those who are ill… please stay safe and be well. We look forward to seeing you and working with you all again soon.
Sincerely,
The GCAL Team
See an example of the GCAL Certificate with Hearts & Arrows and 360 Video (Link)
See an example of the GCAL Lab Grown Certificate with Hearts & Arrows and 360 Video (Link)
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YOUR BUSINESS
CHECK OUT THESE ARTICLES…
Retail Doc: 10 Reasons To Be Optimistic About Retail After COVID-19
National Law Review: Answers to Key Questions on PPP Loan Forgiveness
CDC Guidelines for Reopening Your Business
CNN: This is where all 50 States Stand on Reopening
CNBC: How the Largest Mall Operator will Reopen
Forbes:
Reimagining The Mall
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THE INDUSTRY
CHECK OUT THESE ARTICLES…
Reopening Soon? Security Advice From JSA Following COVID-19 Closures
– Centurion and JSA
Navigating Crisis, Opportunity, Culture, and Growth
– Kate Peterson and Centurion
A 5-Point Reopening Checklist
– Sherry Smith for National Jeweler
10 Safety & Security Tips for Reopening Your Business After COVID-19
– Jewelers Mutual
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WEBINARS
CHECK OUT THESE SEMINARS…
May 5 at 11 am EDT
How to Safely Re-Open Your Jewelry Business
– hosted by Jewelers of America
Join Jewelers Mutual for an overview of key steps your business should take to safely re-open once stay-at-home orders have been lifted. These include making sure social distancing and use of protective equipment won’t make your store vulnerable to criminals, checking that your insurance coverage is up-to-date and other measures to keep your store secure in this new landscape.
May 7 at 1 pm EDT
Ramping Back Up: Getting Back in Business After Covid-19
– hosted by MJSA
A global shutdown of this magnitude is unprecedented. How do we start back up? What must we consider commercially, legally, from an employment standpoint? How do we manage cash flow, insurance, and ramping up advertising? Andrea Hill will work with a panel of experts to discuss this important topic.
May 7 at 2 p.m. EDT
Use Online Marketplaces to Expand Your Store Presence
– hosted by Jewelers of America
Retailers know offering a seamless online/offline experience is more important than ever. But they may not realize a tool they already have – their online marketplace – can bridge the gap in exciting and engaging ways. Join VDB’s VP of Business Development, Liz Stamm, who will share how to use an online marketplace app as a selling tool while working remotely or in-person.
May 7 at 1 pm EDT
Out with the Old & In with the New: Innovative PR Strategies For Sharing Your Jewelry Brand Story in 2020 and Beyond
– hosted by WJA
Throw out your tired old press kit and join WJA National for an informative discussion on new ways of reaching the media and influencers with compelling content and purposeful campaigns. Katie Kinsella is a longtime WJA Supporter, and founder of KINNEY + KINSELLA a full service marketing agency specializing in luxury branding.
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ADDITIONAL EDUCATION
CHECK OUT THESE OPPORTUNITIES…
U.S. Chamber of Commerce will host its seventh virtual National Small Business Town Hall
Inc. Editor-at-Large Kimberly Weisul and the U.S. Chamber’s Executive Vice President and Chief Policy Officer, Neil Bradley, will be joined by a panel of experts who can answer questions and offer insight to any small business trying to get through the Covid-19 pandemic.
GIA Essentials eLearning Courses
Enroll in at No Charge – Limited Time Offer
To help support its corporate clients, trade associations, alumni and gem and jewelry professionals worldwide, they are waiving tuition ($750 total value) for all three online GIA Essentials eLearning courses with start dates between May 4 and June 29, 2020.
Video: How to Come Out of the COVID-19 Crisis Better Than Ever
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