Hello again from GCAL.
For the first time since March 20th, the GCAL Lab is open and fully operational. And it feels great to be back. We are hopeful and confident for the future, yet recognize the profound challenges that lie ahead for us all.
At GCAL, we have gone to great lengths to ensure the safety of our team, including masks, gloves, appropriate distancing and plexi-glass barriers between stations, increased cleaning and sanitizing of workstations and common areas, mandatory testing prior to returning to work, and additional steps to maintain the health of our team, and the continuity of our business.
Whether you need Guaranteed Diamond Certification, High Quality 360 Videos, Hi-Res Photomicrographs, Direct Assessment Light Performance, Metal Engraving, Gemprint Positive Identification, or Diamond Inscription, we are operational, accepting shipments and in-person submissions, and are ready to help you get back to business. We also recognize the need for quick turnaround time, and are processing accordingly.
All of us at GCAL and Gemprint stand united with the peaceful protesters around the world who are standing up for justice within a system that has for too long supported unequal rights, bigotry, and racism. We have much to learn. But we are listening and are committed to long term change that starts right now. Black lives do matter.
At the same time, we are sickened by the criminal acts of violence that left many in our industry, closed behind boarded-up windows and doors, while experiencing physical damage and theft.
With continuing heartfelt sympathy to any of you who have lost a loved one… with hope for a speedy recovery to those who are ill… please stay safe and be well. We look forward to seeing you and working with you the instant you are ready.
Sincerely,
Don, Pam, & Angelo Palmieri, Steve Feldman, & The GCAL Team
See an example of the GCAL Certificate with Hearts & Arrows and 360 Video (Link)
See an example of the GCAL Lab Grown Certificate with Hearts & Arrows and 360 Video (Link)
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YOUR BUSINESS
CHECK OUT THESE ARTICLES…
PPP Major Update: New Law Signed, Relaxing PPP Rules: What You Need To Know
-Forbes
The “New Normal” Is a Myth. The Future Won’t Be Normal at All
-Bain & Co.
Reopening safely: Sample practices from essential businesses
-McKinsey & Co.
Lessons from China’s Road to Retail Recovery
-NPD Group
Consumer Spending Tracker in the US and various countries
-Boston Consulting Group
Five charts that track the U.S. economy amid reopening progress
-CNBC
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THE INDUSTRY
CHECK OUT THESE ARTICLES…
These Face Masks Support Jewelers for Children
– JCK
How Many Jewelry Stores Have Been Hit In Nationwide Rioting?
– National Jeweler by Ashley Davis
Jewelers Mutual Reassures Clients of Coverage Amid Rioting and Looting
– InStore
Jewelers Are Less Than Optimistic About a V-shaped Recovery
– InStore by Eileen McClelland
Marriage Story: Ring-Related Stats From The Knot’s 2019 Jewelry Study
– JCK
Trade Shows Post-Pandemic
– Gem Thoughts by Ben Janowski
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WEBINARS
CHECK OUT THESE SEMINARS…
June 9 at 11 AM EST
How COVID-19 Will Transform the Jewelry Store
– hosted by Rapaport
Join Elie Hill, Founder & CEO of Hill & Co. Elle has spent her career in fine jewelry creating inspired strategic partnerships, expanding businesses and opening new markets for the largest players in the industry including her early years at manufacturing giants M. Fabrikant & Sons and Andin.
Elle is now based in the UK, the time zone perfectly suited to manage her team of fine jewelry consultants selected from the best-in-class jewelry professionals located in the USA, Europe, and Asia.
June 11 at 1 pm EST
Prospecting Digitally: Finding New Customers Online
– hosted by MJSA
As jewelry manufacturers and designers do more online business, they must develop new strategies to find sales prospects. Join Andrea Hill as she reviews various digital tools and techniques (lead magnets, social media campaigns, sales funnels, etc.) that can cut through the online clutter and guide potential buyers into becoming customers.
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PODCASTS
CHECK OUT THESE LISTENS…
Interview with Kate Peterson, Performance Concepts: Handling the Reopening, and Changes in Consumer Behavior
-JCK
In this edition of The Jewelry District you’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates interview guest Kate Peterson, president and CEO of Performance Concepts. They’ll discuss stores reopening around the country, changes in consumer behavior, and educational resources to help your business come out of this crisis prepared..
Interview with Sally Morrison, De Beers: Time for Subtle, Discreet Brand Marketing
-Rapaport
As difficult as the Covid-19 lockdown period has been, Sally Morrison, director of public relations at De Beers’ consumer and brands division, sees opportunity for the diamond industry moving forward. In the first episode of the Rapaport Group’s “The Recovery” webinar series, Senior Analyst Avi Krawitz discussed the state of the luxury market in the coronavirus era with the marketing executive. With an eye on the fourth quarter, Morrison puts into perspective some of the lessons learned during the crisis. She provides particular insight into how brands are changing their marketing as consumers gravitate toward more discreet, understated and restrained messaging.
Interview with David Kellie, Natural Diamond Council: Marketing Our Way Out of Crisis
-Rapaport
Rapaport Senior Analyst Avi Krawitz spoke with the NDC’s CEO, David Kellie, about the relaunch in the second episode of the Rapaport Group’s “The Recovery” webinar series.
Kellie outlined what prompted the change, the group’s new focus on publishing, and how the trade can tap into the NDC’s campaigns. He also discussed consumer sentiment during Covid-19 and the protests that have spread across the US in the past week.
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TRAINING
CHECK OUT OUR EDUCATION…
Selling with GCAL
-GCAL Team
Energize your staff to close more sales with the help of GCAL’s many exclusive, differentiating features. Turn prospects into buyers by skillfully answering questions and explaining the Zero Tolerance, Money-Backed Guaranteed Certs. Email us to schedule a time.
Gemprint – Protection and Profit Center
– Gemprint Team
Gemprint’s rapid and secure fingerprinting system for diamonds is used by every level of our industry to protect diamond assets. Learn how Gemprint technology can be implemented in your business to do everything from streamlining inventory control… to identifying returned diamonds… to earning discounts on jewelers block insurance… to providing a true profit center.
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