How Videos Showcase Diamonds
The Variety of GCAL by Sarine’s Video Styles: In the evolving world of diamond presentation, visual impact is everything. Whether you’re engaging customers online or enhancing their in-store experience, how a diamond is displayed can make all the difference in telling its story. GCAL by Sarine offers a variety of innovative video styles that take diamond showcasing to the next level, ensuring every facet is revealed in stunning detail. Here’s an overview of the different video styles we offer to bring diamonds to life.
Classic 360 Video
The 360-degree video remains a staple in diamond presentation. This style showcases the diamond sitting on its pavilion, offering a complete rotational view of the stone. This familiar view provides an excellent first impression of the stone, offering transparency and trust by showing the diamond exactly as it is.
Tweezers View
Sometimes, seeing a diamond as it would look in real life can make all the difference. The tweezers view is one of our newest additions, offering a realistic perspective of the diamond as though it were being examined in-hand. This style can either rock the diamond back and forth to mimic how it would naturally move, or it can provide a full 360-degree rotation. This view brings a sense of authenticity and connection, allowing customers to envision the diamond as if they were holding it themselves.
Vertical 360 Video
For those who want to take the presentation up a notch, the vertical 360 video displays the diamond in profile, held from girdle to girdle. This style offers a unique view of the stone’s full depth, from crown to pavilion, giving buyers a clearer understanding of the diamond’s proportions and cut quality. It’s perfect for emphasizing the shape and structure of fancy-cut diamonds, where profile details are crucial to the overall aesthetic appeal.
Fire Video
Nothing captures the true essence of a diamond’s sparkle like a fire video. In this dynamic showcase, the diamond is tilted back and forth under special lighting to bring out its fiery brilliance. This video highlights the diamond’s light performance, showing how it sparkles, disperses light, and creates colorful flashes, giving viewers a real sense of its dazzling beauty. It’s an excellent tool for emphasizing the vibrancy and play of light in diamonds that are all about brilliance.
Customization and Flexibility
GCAL by Sarine understands that every jeweler has a unique brand and style, which is why our video services can be tailored to meet individual preferences. When ordered à la carte, clients can choose from three different background colors—white, gray, or black—to complement their brand aesthetic and enhance the diamond’s presentation. These backgrounds help ensure the diamond remains the star of the show while allowing for flexibility in how it’s presented.
Included with 8X Certification
For clients who opt for our premier 8x certification, the 360-degree and Fire videos come standard, ensuring that every certified diamond is presented with maximum visual appeal. These videos not only add an extra layer of trust but also offer a compelling way to show off the diamond’s craftsmanship and inherent beauty.
In a competitive marketplace, how a diamond is presented can set you apart. GCAL by Sarine’s variety of video styles allows jewelers to showcase their diamonds in ways that suit their individual needs, whether it’s through classic 360 views, stunning fire displays, or realistic tweezers perspectives. With options for customization and the inclusion of videos in our 8x certification, we offer the tools you need to make every diamond shine—literally and figuratively.
Let your diamonds do the talking with GCAL by Sarine’s state-of-the-art video services.
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